A place for unusual sparks, prototypes, studies, small tools, naming ideas, visual tests, and rough concepts that need a little space before they become something larger.
Purpose
Not every idea should become a launch, product, or full system right away. Concept Lab gives the studio a disciplined place to test a thought, sketch a mechanic, explore a phrase, or find the center of a strange spark.
Format
A concept can begin as a one-page tool, a visual study, a material experiment, a naming board, a short essay, or a tiny prototype. The lab keeps those starts from pretending to be finished.
Direction
The lab is not a junk drawer. It is a place to learn what has energy, what has use, what deserves a project, and what should stay as a note for later.
Can become
The lab can hold interface sketches, object trials, writing directions, miniature tools, symbolic studies, and strange little proofs until one of them earns a larger home.